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Hey Entrepreneur,

Today, I want to share some insights that could significantly impact your entrepreneurial journey.

It's about a question that many of you have asked me: "What should I sell?"

Understanding the answer to this question is crucial for setting the direction of your business.

So, let's dive into the essence of what can be sold and how you can decide what's best for you.

What Can You Sell?

Firstly, it's important to recognize that the range of items you can sell is not as vast as you might think. There are many different things you can sell, divided into digital and physical formats. Here's a breakdown:

1. Products: Whether it's a tangible item like a water bottle or a digital product such as an eBook, products are a fundamental category.

2. Services: This includes anything you do for someone else, from physical services like landscaping to digital services like graphic design.

3. Access: Selling access could mean leasing physical space or providing access to digital content libraries.

4. Attention: This could be advertising space on a physical billboard or digital ads on social media platforms.

5. Risk: Offering insurance for physical or digital threats, including warranties and guarantees.

6. Money: The concept of buying and selling money, including interest rates, encompasses both physical cash and digital currencies.

7. Endorsements or Brand: Leveraging your brand for a fee, whether through physical merchandise or digital endorsements.

Combining Categories for Enhanced Value

An interesting aspect to consider is combining these categories to create more value. For example, at a live event, you're primarily selling access, but you can also sell products like merchandise or digital recordings of the event. This approach can significantly increase your revenue streams.

Choosing What to Sell

Deciding what to sell boils down to your resources, skills, and experiences. Look around you; your background and the people you've interacted with can provide valuable insights into what you could sell. Even seemingly insignificant experiences can inspire a viable business idea.

The Delivery Cube

To help you scale your business, I want to introduce you to the concept of the Delivery Cube. It's a framework with six dimensions designed to enhance the scalability and profitability of your offerings:

• Delivery Method: From one-to-one interactions to broadcasting to a large audience.

• Engagement Level: Ranging from DIY (Do It Yourself) to DFY (Done For You).

• Support Medium: Options include chat, email, phone, or video calls.

• Consumption Mode: How your customers will consume your product or service, be it visually, audibly, live, or through recordings.

• Speed and Convenience: This covers the availability and responsiveness of your service.

• Pricing Experimentation: Adjusting your pricing to explore different market positions and value propositions.

By considering these dimensions, you can better understand how to package and scale what you're selling, ensuring it aligns with your business goals and customer needs.

Remember, the path to entrepreneurship is a journey of learning, experimentation, and growth.

By understanding the fundamentals of what you can sell and how to deliver it effectively, you're taking a significant step toward building a successful business.

Cheers to your success,

Andrew Darius

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